The Student Awards centre on a collection of live creative briefs presenting modern communication challenges.
Presented below are the live creative briefs that form the basis of this year’s YCN Student Awards. Each has it’s own downloadable project pack including any logos, artwork and other additional information referenced in the brief.
Blyk
Design the kind of content you’d like to receive via your mobile device’s inbox
Read the brief in full / Download the brief and its project pack
ESPN
Develop a brand affinity campaign to inspire younger audiences to engage with ESPN on any platform
Read the brief in full / Download the brief and its project pack
Fedrigoni
Produce a fully integrated campaign to launch and promote Fedrigoni’s ‘Imaginative Colours’ paper selection tool in the UK
Read the brief in full / Download the brief and its project pack
Create an imaginary packaging range for Google’s family of products
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graze
Make the graze brand more distinctive and desirable
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Heinz Salad Cream
Get the Young Eating Heinz Salad Cream Again!
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i
Create a campaign to make i (The essential Daily briefing from The Independent) the most read newspaper among students
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Industry Trust
Can you stop film piracy?
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Peacocks
Develop a piece of communication, or a campaign, to increase brand awareness of Peacocks
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SEGA
Create a piece of communication that celebrates the 20th Anniversary of Sports Interactive, the studio creators behind the Football Manager series
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Swarovski
Attract the next generation of Swarovski fans
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The Co-operative
Develop ideas for a new sponsorship property for The Co-operative and bring the campaign to life!
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The Feel Good Drinks Company
Get fruity, make people smile and kick start your career
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Triumph
Create a piece of communication that promotes Triumph’s bra fitting service
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